By A Staff Reporter
The Indian Premier League (IPL) is set to kick off on March 22, but ahead of the tournament, the Health Ministry has taken a strong stance against tobacco and alcohol promotions. In a letter addressed to IPL Chairman Arun Singh Dhumal, Director General of Health Services Atul Goel has urged the Board of Control for Cricket in India (BCCI) to ban all forms of tobacco and alcohol advertisements in stadiums and during live broadcasts.
The ministry has also requested that IPL organizers ensure these products are not sold within stadium premises or at any official event associated with the tournament. This move aligns with India’s ongoing efforts to curb tobacco and alcohol consumption, especially among young audiences who form a significant portion of IPL’s viewership.
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The directive targets surrogate advertising, a practice where alcohol and tobacco brands promote products like soda, music CDs, or events under their brand name. This type of indirect advertising has been a controversial yet common presence in Indian sports sponsorships.
While the IPL is known for its high-profile sponsorships and massive global audience, this ban could impact several brands that rely on the tournament for promotional reach. It remains to be seen how the BCCI and sponsors will respond to this new regulation.
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