World Food India 2023

Meghalaya has entered into a Memorandum of Understanding (MoU) with the Lulu Group, under the auspices of Apeda and the Ministry of Agriculture and Farmers' Welfare, to establish a strategic partnership.

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Adrita
03 Nov 2023
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BY A STAFF REPORTER: Meghalaya has taken a significant stride towards connecting farmers with international brands for value addition, ensuring that the niche products of Meghalaya receive their due recognition in the international market. The government of Meghalaya has collaborated with various government agencies and international players such as Apeda and the Lulu Group over the past years to enhance the marketability of our farmers' produce in the international arena. We have achieved notable success in marketing the Geographical Indication tagged Meghalaya Khasi Mandarin and Kew Pineapple in the Gulf Market. Furthermore, the State Government has also successfully shipped its Lakadong Turmeric and Ginger to the European market. In a concerted effort to sustain these endeavors and bolster farmers' incomes, the Agriculture Marketing Board of Meghalaya has entered into a Memorandum of Understanding (MoU) with the Lulu Group, under the auspices of Apeda and the Ministry of Agriculture and Farmers' Welfare, to establish a strategic partnership for mutual growth and the promotion of agricultural products from Meghalaya in the GCC countries. 

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