Rajasthan Showcases Grand Pavilion at London’s World Travel Mart to Boost Foreign Tourism: Dy CM Diya Kumari

Rajasthan Deputy CM Diya Kumari said the state has created a major presence at the World Travel Mart in London to attract more foreign tourists and strengthen global partnerships in the tourism sector.

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Sumit Kumar
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Diya Kumari

By A Staff Reporter

Jaipur | Rajasthan Deputy Chief Minister Diya Kumari on Thursday said the state government has mounted its largest-ever participation at the World Travel Mart (WTM) in London, with the aim of revitalising foreign tourist arrivals that have dipped since the Covid-19 pandemic.

Addressing the media, Kumari said Rajasthan has set up a “beautiful pavilion” representing the state’s rich heritage and tourism potential. “The World Travel Mart in London is held every year. Rajasthan has participated in it previously as well, but not on such a large scale. This time, we’ve created a beautiful pavilion on behalf of Rajasthan Tourism for the entire event,” she said.

The Deputy Chief Minister added that the state is engaging extensively with travel agents, tour operators, and media representatives to promote Rajasthan as a global destination. “We’re trying to involve as many travel agents, tour operators, and media representatives as possible to promote Rajasthan,” she noted.

Acknowledging that the number of foreign tourists visiting Rajasthan has declined since Covid, Kumari said the government is taking strong steps to reverse that trend. “This year, we’ve ensured a strong presence at every major Travel Mart—whether in Japan, Paris, Berlin, or now London,” she said, adding that she would personally attend the London event and participate in a planned roundtable discussion.