JASPER ADJUSTING MARKETING AHEAD OF TOURISM REBOUND IN ALBERTA MOUNTAIN TOWN

By Chandrayee Roy Choudhury, Canada:  On a chilly Monday in early December the main Streets of Jasper are nearly deserted.
At the Marmot Basin Ski 🎿⛷️ Resort the only delay in getting onto the chair lift is to pull up your required face mask.
When the CoVID19 Pandemic shut down travel in March 2020 , the TOURISM Dependant town was quick to feel the effect.
Eventually, albeit slowly, Albertans started to return. Some chose the destination after having to cancel international trips.

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The Town knows tourism will be crucial in its economic rebound, but attracting visitors and catering to a changed way of life will take creativity.

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Marketing was centered around the obvious assets the town offers.. Tourism Jasper President and CEO James Jackson calls it "mountains, moose, and Mounties" approach.
Another selling feature the Safety the Town offers with it's inclusivity.

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